Our mission to innovate plant-based

His journey took him to an East African community where he helped develop a baby formula from locally-grown chickpeas. Captivated by the crop’s nutritional profile, high protein content and global abundance, Prof. Reifen dedicated the following years to assessing its potential to serve as a new global source for plant-based protein.

With colleagues at Hebrew University’s Robert H. Smith Faculty, he pioneered the extraction and debittering of chickpea protein to create the world's first chickpea protein isolate. This versatile protein can address nutritional deficiencies, support athletes, and meet the growing demand for sustainable plant-based meat and dairy alternatives.